Aspen’s Dog House
Branding | Marketing Collateral | Packaging | Social Media Assets
OVERVIEW
Aspen’s Dog House is a one-of-a-kind dog-only store based in San Diego, California that embodies a blend of elegance and playfulness, catering to discerning dog owners with a taste for premium quality. It’s sophisticated yet approachable, creating an exclusive experience that’s both fun and luxurious. Innovation is at its core, constantly introducing trendsetting products and services.
WHAT I DID
✧ Brand visual identity
✧ Packaging
✧ Patterns
✧ Stickers
✧ Online and print marketing assets
THE CHALLENGE
The challenge was to create a brand identity for Aspen’s Dog House that seamlessly merged elegance with playfulness. The goal was to develop a visual identity that appealed to upscale dog owners, conveying both luxury and approachability. Additionally, the branding needed to highlight Aspen’s innovative spirit and commitment to introducing trendsetting products and services, ensuring it resonated with their target audience and stood out in a competitive market.
THE OUTCOME
The new branding for Aspen’s Dog House successfully captures the perfect balance of sophistication and fun. The elegant yet playful design appeals to discerning dog owners, effectively communicating the premium quality of Aspen’s products and services. The innovative elements of the branding underscore Aspen’s commitment to staying ahead of trends. As a result, Aspen’s Dog House has become a total success, maintaining consistent brand identity and attracting a loyal, upscale customer base. This project showcases the power of strategic branding in creating an exclusive and memorable experience for customers.
