Bob’s Burgers Grilling Afternoon

Fictional Work | Event Collateral

OVERVIEW

For this passion project, I designed a line of event collateral for a fictional “Burger Grill Afternoon” at the FOX Studio Lot to celebrate the new season of Bob’s Burgers. This concept was inspired by the playful and quirky elements from the show, blending humor and character-driven design across each piece. My goal was to create an immersive, themed experience that would resonate with fans and bring the beloved Bob’s Burgers atmosphere to life.

ROLE

In this self-led project, I conceptualized and designed every element of the event collateral, from packaging to digital and print invitations. 

RESPONSIBILITIES

Concept Development
Crafted a cohesive theme for the event using the show’s recognizable colors, typography, and character-based humor.

Design
Developed custom visuals for food packaging; menu; badges; step and repeat backdrop; and an evite —all aligning with Bob’s Burgers visual identity.

Brand Consistency

Ensured the collateral felt true to the Bob’s Burgers brand by incorporating direct references and humor from the show.

Creative Details
Added subtle details like character icons and Easter eggs within the collateral to enhance fan engagement.

OUTCOME & REFLECTIONS

This project allowed me to explore the intersection of character-driven branding and event design. I focused on how Bob’s Burgers humor and unique art style could translate into real-life collateral, from packaging to promotional materials. This fictional project was a creative exercise in balancing visual brand consistency with engaging fan experiences, highlighting my ability to handle multi-platform design needs in a fast-paced, entertainment-focused environment.

This is a fan-created, non-commercial project featuring fictional fast food packaging inspired by the TV show Bob’s Burgers. It was designed solely for educational purposes as a portfolio piece, with no affiliation to or endorsement by the official owners of Bob’s Burgers or FOX. All rights to the original characters, logo, and show elements remain with their respective owners. The Bob’s Burgers logo and all associated intellectual property are the property of Fox Corporation and its related entities.