Clasa | Branding
OVERVIEW
Clasa is a premium art supplies brand from Sweden that focuses on providing high-quality art materials designed specifically for children. From vibrant crayons and soft plastiline to rich paints and more, Clasa aims to inspire young artists to explore their creativity. Committed to nurturing imagination and fostering a love for art, Clasa goes beyond just supplies; it’s about empowering children to express themselves freely and with confidence.
WHAT I DID
✧ Brand Strategy
✧ Brand Identity
✧ Packaging Design
✧ Characters Illustration
✧ Patterns
THE CHALLENGE
Establishing a memorable brand presence for Clasa was crucial. Without a cohesive branding strategy or visual identity, effectively communicating Clasa's premium art supplies for children to the market was challenging. My objective was to develop a distinct brand identity that reflected Clasa's unique story, values, and aesthetic, ensuring it resonated with their target audience and stood out in a competitive market.
THE OUTCOME
With the new branding in place, Clasa now has a clear and compelling visual identity that captures the essence of their premium art supplies. This branding has enhanced the recognition and appeal of Clasa’s products, making them more memorable to customers. The vibrant and creative designs effectively communicate Clasa's values and story, fostering a stronger connection with their audience. This project highlights the benefits of a well-crafted brand identity, including increased brand loyalty and a more engaging customer experience.
