El Monterey
Video Assets Design | Photography Creative Direction
OVERVIEW
In collaboration with BC Design Haus, I contributed to the creation of a series of recipe videos for El Monterey. The project focused on showcasing the brand’s products in an engaging and visually appealing way through carefully crafted video content. My involvement spanned multiple stages of the production process, from the initial creative direction to on-set execution.
BEHIND THE SCENES
In addition to my design responsibilities, I played an active role during the video shoot by assisting with hand modeling for specific shots. I worked closely with the photographers and videographers to ensure that the set design and props were in line with the creative vision we developed. I also helped organize the set for an efficient workflow, ensuring a smooth production process.
ROLE
As the Graphic Designer, I was responsible for designing the video assets, including text graphics and brand-aligned visuals. I developed the creative direction moodboards for the photography, ensuring that each shot reflected the brand’s aesthetic and complemented the overall storytelling. I also supported the team by contributing to the set design and organizing props, maintaining a consistent and high-quality visual presentation.
